BISE COMMUNITY

1) Bloggers are Very Influential: This is the big one. The powerful influencers are quickly shifting to the small voice. Bloggers are generating dedicated readers and followers that not only test out or buy a product that they recommend, but the readers too are blogging about it. It’s a waterfall of influence if even one [...]

With millions of people connecting through social media, advertisers and marketers are hustling to get in on the action. In the past year we’ve seen many companies and brands attempt to step into this new world only to fail miserably. After analyzing many marketing flops on Twitter, the underlying issues are very apparent. To be [...]